Further evidence reached us today that Wirral Council operate a policy of “governance by social media “. By which we mean if you want a response from Wirral Council – don’t send an email , don’t make a Freedom of Information request , don’t make a complaint , don’t ask a question at a Council meeting , don’t go to a councillor’s surgery . No! – send your issues to any local blog or set up a Facebook page or better still set up your own social media forum for people with a common concern and tell Wirral Council what you’re not happy about!.
Time and again we’ve witnessed local councillors and council officers only sitting up and taking notice when it interferes with the Council’s reputation management. And without blowing our own trumpet if there’s one local blog that likes to justifiably question reputations it is Wirral Leaks.
So what started out as, in the scheme of things, a minor story about trees maintenance has , er, blossomed and taken on a life of its own. As case of mighty oaks from little acorns grow.
The tweet above was taken from today’s Wirral Council Twitter feed (there’s also , unsurprisingly , a tweet about streetlights) and it looks like they’re employing a full time tweeter. Could it be Martin Liptrot (sky) earning his £45K we ask ourselves?. Whoever it is they seem to have taken to heart the big message from last week’s presentation from Ben Page , Chief Executive of Ipsos MORI who conducted a (very selective) resident survey and presented his findings on Wirral Council’s “Journey”.
For those of you masochists out there who enjoy watching professional PR schmoozers in action the full video is here :
However to save you the pain we can summarise his big message was about telling Wirral Council (and their partners) to communicate their successes (!) but most of all to just :
Hence we presume the frenetic tweeting which will no doubt see a future compensation claim from the Council tweeter for Repetitive Strain Injury.
Meanwhile the last word goes to this week’s tree spotter “Dad” who writes :