Warped View


Just arrived in our inbox has been information about how to advertise in a new publication what we thought was called called ‘Wirral View’.


“Not another local paper in the wake of the Council’s ‘Wirral Today’”  we thought to ourselves and then we looked a little closer and saw that the contact email address was  wtads@wirral.gov.uk

We presumed wtads is an acronym for Wirral Today advertising and Wirral View is the advertising arm of the operation or have Wirral Council hit upon a third title for their tawdry rag after Wirral Life and Wirral Today ?.   So although , curiously , the Wirral Council logo is nowhere to be seen Wirral View would appear to be the accompanying website and advertising arm of Wirral Today .

However astonishingly the blurb on the website states  :

“Wirral Council is looking at ways to raise income in order to sustain its services…….”

Two words come to mind when we read this : JUDICIAL REVIEW

We say this because we’ve all been led to believe that the rationale and justification for Wirral Today or whatever the newspaper is called was to communicate with the poor folk of Wirral who don’t receive the Wirral Globe, Wirral News, don’t buy the Liverpool Echo , don’t have access to the internet and are absolutely bursting with excitement at the prospect about hearing how wonderful Wirral Council  and its partners are. Who knows if they’re really lucky there might even be a word search and as IPSOS Mori identified that the Council were failing to connect with young women in particular there might even be a feature on Justin Bieber!.

We have often asked ourselves how they intended to fill 24 pages with self-promoting puff pieces and then we read that there are special mate’s rates – so no doubt we’ll reading how wonderful the Wirral Chamber of Commerce is as well.

Click to access Wirral%20View%20non-recruitment%20advertising%20rate%20card.pdf

Wirral View’s advertising policy states that all adverts must adhere to the codes of conduct laid down by the Advertising Standards Authority. This includes the requirement that marketing communications must be legal,decent, honest and truthful !.

We’re left wondering whether these standards will apply to the news content!. As this is a Wirral Council publication we won’t hold our breath!.

We also note that the first edition was due to be distributed from 17th October . As we haven’t received a copy at Leaky Towers and neither have our many sources we await the forthcoming edition of Wirral Today scheduled for 14th November.

Whilst we are looking forward to the first edition ,mainly due to the endless opportunities it will provide for satire , we can’t help shaking our head in wonderment at the warped view of Wirral Council who seem to  have forgotten they are a local authority with particular statutory responsibilities……and running a newspaper business isn’t one of them!.


5 thoughts on “Warped View

  1. Just had a look on the site very interesting tells you all about what is on at the floral pavilion from now till Christmas there’s no way I will ever use the Official Floral Pavillion website again.
    Also I thought the revenue created from advertising was offsetting the cost of this waste of paper not sustaining council services.

  2. G’day Leaky

    They could get all those highly successful BIG fund recipients to advertise in the propaganda sheet and an article from Raworth and Turnbull from Wirral “Funny” Bizz and how wonderful life is in Portugal spending their (your) £2,000,000.00.

    They could also use the assets that were allowed to be stripped by “The Shyster’s” Ill Legal Department from my favourite Big people Lockwood/Harbac.

    They can suggest their new propaganda shit err sheet could be read in The Spotty Blue Teapot or down The Chamber Pot.




    Big, ISUS and Working Neighbourhoods isn’t going away Ecca till you face it.

  3. Funny how the council pushed the Ipsos Mori survey results (costing us £24k) as the impetus they needed to twig that we were poorly served.

    And the paper version is for EVERY household – not just the 1,200 who bothered responding to the survey – which was a very poor showing compared to other councils.

    Anyway this (bogus) desire to value our contributions and receive our input seems to have skidded to a sudden halt right there. Because after scanning right through this WirralView site I couldn’t find anywhere to comment on the content.

    It’s like the leader’s crappy blog – where you the readers are redundant – it’s all one way traffic and you lie back and take what you’re given. Your online dose of official opinion.

    Inclusive this is not … and if they don’t sharpen up their act and welcome public input I predict an early death for another hideously misconceived, doomed at the outset waste of a couple of hundred thousand of our council tax.

  4. Most wirral people are warped and twist words the place wirral is metropolitan borough
    council ,and includes high crime and hatred. Most wirral people are cheeky and aggressive
    one man andrew jordan the sad man lives in waikato ,he was a another sad little man
    from the wirral. who nitpicks and is petty in his views.

    So there you go if you want to have a quiet life avoid the merseyside region called the Wirral
    and in fact avoid all metropolitan borough areas.

  5. Pingback: A View To A Kill | Wirralleaks

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