We can’t get enough of ‘Wirral View’ – well we would if we had actually received more than one copy at Leaky Towers . Yes , we know there’s an online edition but there’s nothing like the touch of newsprint and gazing lovingly on those precious words of wisdom that fill that empty void that was once our information deficit to make us be #thankful #grateful #blessed to be living in such interesting times as these.
So imagine how relieved, nay, overjoyed we were to hear that Wirral Council are addressing this pressing issue. We dare say we need to take some credit for this. For way back in November 2016 we identified what we called the ‘Distribution Deficit’ when it comes to this vital organ.
Subsequent Wirral Leaks posts have highlighted the fact there is no point in producing a publication which nobody ever gets a copy of and when they do they get a copy they quickly come to the conclusion that there is definitely no point in publishing Wirral View.
Our distribution solution would be to chase Wirral View out of town once and for all. However belatedly it would appear that Wirral Council’s Head of Communications Kev MacCallum is on the case – phew! . He once was lost and now is found and what would we do without him!
Apparently the distributors that were based in Liverpool have been dumped (much like their delivery methods) and been replaced by a Wirral firm , and er, Royal Mail. This may have led to an increase in costs but Kev reassuringly tells us that ‘This additional expenditure will be accounted for through reducing the spend associated with copy writing and photography with more work being delivered in-house.’
We’re imagining this involves the Labour Cabinet writing good news stories about foodbanks and passing round the crayons to draw pictures of tins of beans. The next edition promises to be all very Warholian.
The media onslaught continued with Cllr Matthew Patrick Cabinet member for Community Engagement and Communications appearing on Roger Phillips’ infuriating Radio Merseyside programme to extol the virtues of Wirral View. This was somewhat in the vein of an enthusiastic sixth former who’s proud of their media project – ‘this is information that has to get out there’ he implored as if he was talking about a World War 2 leaflet drop over enemy territory . We confess we did snigger but then we’re still guffawing at his use of the term ‘faux outrage’ at a recent Cabinet meeting. Matty Patty (© James Griffiths , Esq) went on to deny that Wirral View was trying to take advertising revenue from the likes of the Wirral Globe and that it was saving the Council money (although he was a bit sketchy on the details).
You can hear Matty Patty at 1hr 05.20 followed by Conservative Councillor Adam Sykes http://www.bbc.co.uk/programmes/p04x0r52
However the absolute highlight was ‘Kathy from New Brighton’ who at 1hr 20 put Roger right about Wirral Council’s intentions when it came to generating advertising revenue. Kathy told us that she ran an independent business and received an email from Wirral Council in September 2016 promoting a ‘new advertising opportunity’ .
Kathy declined this opportunity on the grounds that advertising costs were ‘extortionate’ and ‘I support my free press’ . You tell ’em!
Roger seemed a bit miffed that he’d been wrongfooted about where the advertising in Wirral View was supposed to be emanating from. ‘I was told NHS ……that sort of advertising‘ he said forlornly. Sorry , Rog , but you seem a bit slow on the uptake that the Wirral Council crew can sometimes be rather disengenous (and we’re being polite for a change). We just wish more people would get with the programme – but preferably not yours as we find it a frustrating experience over the years as you have consistently provided the Wirral Council power elite with a platform for their mendacious BS. Who can forget the infamous Graham Burgess ‘ mistakes’ episode for starters?
Indeed listening to Roger Phillips always makes us want to storm the Radio Merseyside studios and reinact the famous scene from the movie ‘ Network ‘ and scream : ‘I’m as mad as hell and I’m not going to take this anymore…’