Picture the View

Picture the View 018

One of the arduous tasks we all have to endure when returning from a break is to catch up on correspondence. So imagine our delight when wading through the bills and flyers that had landed on our doormat during our absence that we found a copy of Wirral View.

As this is only the second copy we have received of this elusive publication since its launch we decided to wait a week , give the publication the attention it deserves and review the latest edition of Wirral View whilst we were perusing the Sunday papers in the Leaky Towers morning room or what we are now calling in the modern vernacular , the ‘Information Hub’ .

Needless to say we weren’t impressed. But then we never were. We had high hopes that Wirral View would provide us with  ‘endless opportunities for satire ‘ . But the man behind the hapless project – Wirral Council’s head of communications Kevin ‘Lost Boy’ MacCallum is absolutely right when he says we haven’t ‘delivered’ on this pledge mainly because it’s the dreariest thing we’ve ever read and we can’t even work up enough enthusiasm to mock it.

Communication with Kev

Communicating with Kev – Continued

However we do note that the latest edition is already now down to 24 pages (from the original 32)  and we note that it consists of  more pictures than words. Not including the Wirral councillors mugshots we lost count at 80 pictures . The front page (see above) is indicative of the content within. It reminds us of the song lyric – “let’s go through the book of life , you can just look at the pictures if you like”  .   Her Ladyship quips that it would appear that Wirral View now has more fillers than Katie Price !

It seems to us that  Wirral Council think the collective readership of Wirral View has an ‘Attention Deficit Disorder’ and need to be distracted at regular intervals by pretty pictures (or in some cases – not so pretty).

For example on page 8 there is a FULL PAGE encouraging us to, er, take a walk in the park and yet another half a page on 16 telling us to do the same – it’s just such a shame there is nearly another full page on page 23 which gives notices of parking charges in Wirral’s parks , thereby discouraging ‘one of the easiest ways to get active, lose weight and be healthier’. As ever with Wirral Council , it’s a case of left hand meet right hand.

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We are left wondering just how the business case to set up Wirral View is stacking up. With just one (half page) advertisement from Goodwin’s restaurant in Greasby it’s no wonder another half page is used to flog advertising space with the questionable claim that “Wirral View is a monthly publication distributed FREE to every home and business in Wirral”

Two things  –  firstly ,Wirral View ain’t free , it costs Wirral council taxpayers at least £270K per annum and it needs to be asked as to whether those council taxpayers should be promoting  private businesses and secondly somebody needs to report Wirral Council to the Advertising Standards Authority (ASA)  if they cannot  provide evidence that Wirral View  is indeed distributed to every home and business in Wirral.

As far as we’re concerned this claim is all my arse and talking of which His Lordship must apologise but he has to be off to the Leaky Towers  ‘Slash & Dump Hub’.

9 thoughts on “Picture the View

  1. This dreary bleeding rag is less welcome in our house than The S*n …that said, it put the even drearier Wirral News out of business, so that was very much a positive.

    The Wirral News was a “news”paper with an identity crisis. It stupidly gave up on reporting frequent Wirral Council scandal back in February 2013… a month after its parent org. Trinity Mirror started topping up the Wirral leader’s (and God knows who else’s) council hospitality account with free football tickets, meals and drinky poos. All gratefully accepted. I’ve no idea to this day what the kickbacks may have been, but boards of greedy execs don’t give without expecting to receive do they?

    But what a damn stupid move. They even replaced the regular council scandal everybody liked to read … with a full page of blank canvas to four local gravy train riding MPs, with their plug-ugly mugs staring up at us. They then gifted them carte blanche to spew their worthless lies across this space, apparently not realising that local businesses would have paid through the nose for it.

    So when Wirral View came along, their incompetence meant they were just asking to be slain on the altar of Wirral Council’s new venture into the world of happy clappy, brain-numbing tedium. If McCallum and Liptrot have any sense remaining whatsoever they will put this thing out of its misery before it goes the way of The Wirral News, and makes a complete, foolish travesty of itself before committing an achingly, unbearably drawn out act of hara-kiri.

  2. I have never seen a copy of Wirral View- not that I am missing much I understand.
    It has not been delivered to my home nor does my local library have a copy.
    Maybe the library staff see it for what it is ,a useless load of council tripe, and dump it.
    Many years ago, when I was a small boy, it would have been cut into squares and suspended on a nail at the back of the outside toilet door.
    However, in more practical terms, the £275,000 annual cost is the equivalent of the Band C Council tax from 220 homes who would undoubtedly rather see a reduction in their tax rather than their hard earned money spent on crap.

    • G’day Chas

      Hope you got my postcard?

      I think the next issue should highlight all the success stories of jones, davies, davies, jones, foulkes, doughty crispy creme doughnut and williamson.

      Then they can start on the officers, adderley, armstrong, burgess, ball, basnett, bradbury, wilkie, garry.

      They can start with kev and stella’s stinking stagnant wirral waters, wirral”funny” bizz, colas, wirralgate, cctv, the call centre etc etc

      All overshadowed by Girtrell Court and Lyndale School, the brawl at hall in the name of a foulkes charity ball, the main man at the fudge it and risk it mis-mamgement committee and his criminal record the mayor’s chauffeur and who could forget adderley and burgess standing lying at the public meeting of 8 October 2016.



      Don’t forget Chas “sir git” “the shyster” sat back on his massive orifice almost the size of his obscene watch letting them lie and cheat the wirral public at every opportunity.

      Good riddens to him.

      Have they got themselves another dodgy barstard?

      • G’day Chasser

        I forgot to mention yesterday……. at the public meeting of 8 October 2016 into Wirral “Funny” Bizz, BIG, ISUS and Working Neighbourhoods chaired by “Crapapple” before he got caught being his normal self, Adderley stood there with his fearless leader Burgess, shaking his head in dis-belief, saying and believing obviously about the millions of knock off

        It’s not our money anyway.



        That’s the way they all treat it and vote for themselves.

        I wonder with Brexit whether it will become our money again?

  3. Hello ‘Wake up and smell the Roses’,

    I have read you comment on My Lordships previous post.

    I would advice that you need to fashion your own personal BOOMERANG. (I have got one) There are many delicious lines within your comments. Select a couple… and you have your BOOMERANG….

    I reckon if there is enough BOOMERANG (s) whizzing about…. well the Aussie will approve. So that is good for a start….

    Cheers Rosie!

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