An UnSatoorsfactory Appointment

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Needless to say we were given the heads up about Paul Satoor being made Interim CEO of Wirral Council before the last Employment and Appointments Committee confirmed the appointment

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Also needless to say we understand that the current Wirral Council CEO Eric ‘Feeble’ Robinson now isn’t working his 3 month notice and is hastily taking up his new appointment as CEO of the Disclosure and Barring Service (DBS) on July 16th. It’s all very much a case of : ” I’m a nonentity – get me out of here”

How ironic that someone who repeatedly turned a blind eye to the abuse of power at Wirral Council is the now head of the national organisation who are meant to be protecting the vulnerable from abuse.  It doesn’t augur well does it? But hey! that’s how things work in backward Britain these days . The bland leading the blind.

Meanwhile we thought we’d check out Stressed Eric’s successor…or more accurately his Wirral Leaks rap sheet and see what Satoor is bringing to the party. And it’s not a lot if you ask us. It’s the usual case of :  “Use what you know to get what you want” (see also – Burgess, Adderley, Degg, Downey, Green, Armstrong, Blott etc;etc;)

For starters he was up to his neck in the Halliday debacle . No wonder Stressed Eric stressed that no-one was going to take the rap for this particular dereliction of due diligence. No doubt the rubicund public servant was too busy lining up his successor whilst standing behind the shredder and preparing  his press statement about how it all happened before he was appointed when the proverbial hits the fan. And it will dear reader. Oh, believe us, it will…

 

A Farewell to Stressed Eric

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Fat cat creams another top job.

Wirral Council’s loss is the Disclosure and Barring Service’s loss as Eric ‘Feeble’ Robinson jumps the sinking ship shortly after Wirral Council leader Cllr Phil ‘Power Boy Pip’ Davies. Read more New Chief Executive appointed for Disclosure and Barring Service

His new appointment was approved by Victoria Atkins, the secretary of state for Crime, Safeguarding and Vulnerability. Oh, the irony!

We’re wondering whether he’ll be on the same humungous salary he was on at Wirral Council ? Surely he wouldn’t have taken a pay cut – or was he that desperate to get out of what was becoming an increasingly untenable position as the power base of his political benefactors he’s protected the past few years begins slowly to be eroded?

Shortly after the DBS press release Stressed Eric sent an email to Wirral Council staff which was subsequently quoted in the Wirral Globe which must have been the basis for script he used when wooing the DBS crew . Needless to say there are some glaring omissions from his list of ‘achievements’ .

Inevitably the one word that isn’t omitted is ‘passionate’ which is compulsory for a public servant in pursuit of a lucrative gig.

“Making people safer is something I am passionate about, and I believe I have a successful track record.”

Really Eric ?  Yeah, just don’t mention the  Children’s Services Ofsted report and the fallout that followed… or the Stuart Halliday debacle … or the Wirralgate cover up.

In the interest of balance we will be discussing these issues (and more) in our tribute before he leaves later this summer but we’d like think we nailed him from the outset in our Wirral Leaks Welcomes Stressed Eric  post.

Finally is anyone keeping count of the Chief Executives that Wirral Council have had since 2012? Wirral Leaks offers a prize to the person who can name all of them (including acting and interim) who have held the poisoned chalice and sipped from the trough of plenty during this time.

“We are not going to haul anyone over the coals for this…” – Eric Robinson

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Many of our readers have asked us to comment on this week’s Wirral Council meeting of the Audit & Risk Management Committee which discussed the fall out from the Stewart Halliday scandal , the full gory story you can read in our Halliday Archive.

To be honest we couldn’t bring ourselves to watch the webcast or read the ‘Journo-Come-Lately’ local press reports because as we commented in our Wirral Leaks : Past,Present,Future post this is perhaps the story that frustrates us more than any other we have covered. Is it the most compelling and appalling case of institutional corruption at Wirral Council ? No, that’ll be ‘Wirralgate’ episode.  Nevertheless it has been the one story more than any other story that makes us want to repeatedly do this :

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However you kept plying us with excerpts and quotes and  like the moth’s great imperfection we find ourselves succumbing to the fatal charm of the Wirral Council flame. The quote we were particularly drawn to was the title of the post uttered by Wirral CEO Eric ‘Feeble’ Robinson. And what a quote it is – somehow summing up the well, ‘feebleness’ , of Wirral Council ‘management’ team and elected member ‘scrutiny’.

Robinson’s sly blaming of ‘junior staff’ for a situation where someone like Halliday can nearly QUADRUPLE his income at Wirral Council having left his previous employer not so much under a cloud but a tornado of unanswered questions and evasions of responsibility was a new low in the cowardly history of Wirral Council. Especially when Wirral Leaks readers will know our very own City of York correspondent, the indomitable Charles Nunn, had written to Stressed Eric appraising him of the genuine concerns about Halliday that were emerging from across the Pennines. Remember this wasn’t an employer/employee relationship where termination of employment is fraught with legal complications. Halliday was initially employed as a (highly paid) consultant. When failures of due diligence became apparent it would have been legitimate to tell Halliday ‘off you pop’ – but no this is Wirral Council where throwing good money after bad has been turned into an art form. Eric ‘Feeble’ Robinson misses the point by a country  mile when he says the infamous episode has caused him and Wirral Council ’embarrassment’. Robinson seems to think that ‘taking responsibility’ is the same as ‘accountability’.

No, sweetheart what happened here (and which was completely avoidable) cost Wirral council taxpayers a shedload of money. But then again it’s not your money so what’s a little ’embarrassment’ between you and your bank account?!

Memo to Eric: The reason you get paid big bucks (£200K plus substantial Returning Officer top ups) is that the BUCK STOPS WITH YOU!…

Do we want people ‘hauled over the coals’? Not necessarily – but what we don’t want is failure to be rewarded with hundreds of thousands of pounds of public money again and again and again…

Eric Gut

Local Plan Leaks Become A Deluge

As you can see from yet another leaked email below which was sent to all councillors by Wirral Council CEO  Eric ‘Feeble’ Robinson 5pm yesterday about the Local Plan we can see a repeated attempt at damage limitation in action. To which we can only use an expression using the words – stable door, horse and bolted. No doubt ‘bolted’ was something which Stressed Eric did after he’d sent the email in the hope that the Local Plan debacle will all blow over on his say so. No chance. If the deluge of leaks emanating from Wirral Council are anything to go by Wirral Council’s CEO clearly has no authority over the out of control local authority which pays him circa £200K to live up to our initial assessment of him – feeble.

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Dear Eric , Now about this Halliday guy…

Our commentator in yesterday’s Halliday and Our Last Hurrah! post gave a shout out to Lib Dem Cllr Phil Gilchrist which prompted us to scurrying to our leaks archive to retrieve an email sent by Gilchrist to hapless and hopeless CEO Eric ‘Feeble’ Robinson raising concerns about the Stewart Halliday appointment .

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So along with esteemed Wirral citizen and friend of Wirral Leaks ,Charles Nunn, who also dared raise the same concerns with Stressed Eric  (after all he does pay the guy’s over-inflated salary) – only to be labelled ‘vexatious’  – might we suggest that Wirral Council’s CEO needs to get out from under his armour-plated desk and be held publicly accountable for this debacle ?

Here’s Stressed Eric’s response and our comment which we published here on April 28 2017 – two days before Gilchrist also contacted him – coincidence much?

Indomitable local resident Charles Nunn is particularly aggrieved that his Council Tax and that of many other Wirral tax payers appears to be being spent on a series of snake oil salesmen and has pursued this matter with Wirral Council CEO (the ‘O’ seemingly standing for ostrich) Eric ‘Feeble’ Robinson. Stressed Eric provided the following response:

Dear Mr Nunn

Thank you for your email  dated 13 March 2017 and follow up email on 26 March 2017.

The Council’s Human Resources Team has confirmed the following:

Mr Halliday is engaged via an agency through the Council’s contract with Matrix Ltd.  Under the process, Matrix require supplying agencies to supply references for the previous two years employment history.

These references were sent directly to the line manager recruiting the worker.  There is no requirement for our Human Resources Team to be involved in all such engagements.  The line manager also elected to seek an additional reference from the former Chief Executive of York Council and subsequently a further reference was provided to the agency by the Director of Communities and Neighbourhoods still currently working at York.

We have been advised by Mr Halliday that he refutes all the allegations which are matter of ongoing dispute between him and his previous employer. It is not appropriate for Wirral Council to comment any further on these allegations.

Regards

Eric Robinson
Chief Executive
Wirral Council

And to think for his trouble Wirral Council were having Nunn of it and resorted to tried and tested tactics which we reported here

What better way of avoiding scrutiny and accountability by pulling the ‘vexatious’ card from the bottom of the pack. The latest target of this dubious tactic is our old friend Charles Nunn – who has been denied information about consultant Stewart Halliday’s ongoing (?) inflated remuneration because he might say mean things on social media. Wirral Council solicitor Rosemary Lyon , who must be a delicate little flower ,  is also upset by Charles’ ‘tone’ and writes:

I consider that you as a third party are pursuing a legitimate interest.
However I consider that that legitimate interest has been lessened by the
tone of your request in asking the Council to confirm whether “there will
be no further contract extension for this man?”

I have had regard to the guidance issued by the ICO “Dealing with
vexatious requests (Section 14) 20151218 Version 1.3. Paragraph 56 states
that “The context and history in which a request is made will often be a
major factor in determining whether the request is vexatious.” Having
regard to your previous requests about the same individual and also having
regard to comments you have made in the public domain concerning this
individual, I consider that the tone of part of this request for
information is potentially vexatious.

I consider that the processing of personal data ie the release of personal
data in respect of  Mr Halliday is unwarranted  by reason of prejudice to
the rights and freedoms or legitimate interests of him as the data
subject………..I consider that disclosure of the requested information would be
unwarranted having regard to the prejudice that would be caused to the
rights and legitimate interests of Stewart Halliday. 

For full details : Stewart Halliday FOI Request

Wirral Leaks is left wondering ‘Whatever happened to Ms Lyon ?’ and whether in the light of subsequent events she is now regretting her classic  ‘I was only following orders’ response along with her collusive role in other matters which we fully intend to come to before we shut up shop…

Halliday and Our Last Hurrah!

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Halliday : The unacceptable face of local government

We’ve waited for the dust to settle and the hot air to dissipate following this Monday’s meeting of the Audit & Risk Management Committee. This meeting included an agenda item discussing the audit report into the Stewart Halliday/Wirral Council clusterfuck which we’d already given you the heads up about in these posts  : Heads up on Halliday and The Audit Report is out – but is Halliday? and The Halliday Report – Money for the few not the many…

Indeed we’d started giving you all the heads up about Halliday since 23 February 2017 and as you can read at your leisure here in dozens of posts since … but then why let facts get in the way of the Liverpool Echo/Wirral Globe report which can plagiarise a local blog and rewrite history to exclude all reference to the history of this latest Wirral Council debacle?

Wirral Leaks not only called this one way back , WE SHOUTED OUT LOUD – but it would appear that Wirral Council just don’t want to listen and the vast majority of people of Wirral just don’t get to hear…until the damage is done.

So true to our outsider ways (and for completeness) we’ll be taking an oblique view of the latest proceedings and thanking, yes thanking , Mr Halliday not only for the consistent high quality blog fodder he has provided us these past two years but how this case as a whole serves as an exemplar of how incompetence/greed/dishonesty/collusion  are seemingly not only deeply entrenched but endemic across our public institutions.

Of the many comments that winged their way to us from people who have observed the Wirral Council webcast this one succinctly nails the main issues raised :

If you haven’t watched/listened to Cllr Kathy Hodson’s comments, then you should…. she’s on the money. She pulls up that Halliday had no authority to procure/order services/contractors, yet had authorised payments by signing off invoices – she said that’s like marking your own homework (shame she didn’t use the ‘F’ word ?!!!!)
Another very important point was that she queries how his invoices are annotated when amounts invoiced are different ? She was making the point that if he invoiced different amounts how did that relate to the work he was doing?
Good to see/hear Jeff Green asking why CX  (Eric Robinson) and S151  (Shaer Halewood) didn’t get to know until 24th/25th Jan, when officers knew on 16th – it was very convenient that they didn’t (or say they didn’t) know, when the CX announced that Halliday was to be the Interim Director of Housing Growth etc on was it 24th Jan?
The S151 officer doesn’t come across as very bright, or am I being unfair ? She says some staff who weren’t senior and some who were, didn’t realise or think the matter was serious enough to be brought to the attention of the CX… ????? A consultant who had been paid £300k, and was to be appointed as a Director, was invoicing the council using a dissolved company which had an invalid vat number ? If that isn’t a serious matter, I don’t know what is…. They should have been told immediately! She says ‘it was an error on my part that my staff hadn’t informed me by that time’ ? How can it be an error on her part ? Maybe she was so friendly with Halliday that they didn’t want to risk being bollocked for spoiling the love in? Maybe she’s such a tyrant she would have shot the messenger ? Anyway, it’s an interesting choice of words, to say she was at fault ?!!!
Also good to hear Cllr Phil Gilchrist saying that he had (before Halliday’s original appointment) drawn to the attention of the CX what had happened at York, and referred to reports and A&G meetings etc. The CX said that he had spoken to the CX of York (presumably Kersten England), and she had said it was ok, and she even gave Halliday a reference. We all now why she did that, don’t we ?… She defended Halliday to stop him landing her in it !!! 
As an aside, did anyone notice the sub-titles ? Very poor interpretation.
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Halewood : another unacceptable face

For what it’s worth here are our thoughts and observations  : Firstly, we were taken aback at the sheer gall of Finance Director Shaer Halewood who’s curious mea culpa seems to be more a case of wanting to have her cake,eat it and then throw it up all over less senior Wirral Council staff. All in the name of  protecting Wirral Council CEO Eric ‘Feeble’ Robinson.
We can see how Ms Halewood got the job can’t we ? A classic example of of the ‘Kiss Up/ Kick Down’ culture that still permeates the council . Meanwhile can we forget the distractions about who knew what when ? The simple fact is that HALLIDAY SHOULDN’T HAVE GOT A CONSULTANCY JOB AT WIRRAL COUNCIL IN THE FIRST PLACE ! Essentially everything that followed his engagement is a failure of due diligence and all roads (via York) lead back to Eric Robinson  …
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Robinson : unacceptable everything

Meanwhile for us at Wirral Leaks the Halliday case has proved to be the catalyst – if not the cause – of our decision to capitulate to corporate forces and pack it all in, which in some quarters will be seen as money well spent regardless of how much public money was lavished on Halliday.
More news on our last hurrah to follow…

A Day of Protest at Wallasey Town Hall Part 1 : ‘There’s always one…’

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He’s ‘armless really…

As we predicted in Sunday’s  Hoylake Golf Resort : Protest and Protect post the start to the week would be a challenging one for the ruling Labour administration at Wirral Council.

However we couldn’t have predicted that it would start so early with an unexpected surprise at the end of what seems to be the dreariest Wirral Council meeting ever. As you can see from our exclusive footage serial whistleblower Martin Morton makes a return to the scene of many a crime. We are grateful for his son for forwarding the footage , apparently Morton Jnr is at University studying film and is making a video about whistleblowing. Should be essential viewing and if it involves Wirral Council –  x-rated!

 

Of course we just took that the message on Morton’s t-shirt – LORDY, I HOPE THERE ARE TAPES – was addressed directly to us at Wirral Leaks. Is this an example of what is known in modern parlance as ‘meta’? For as we know ‘His Lordship’ has known about Wirralgate since 2013 and knows that there are tapes (as does Mr Morton and many others) and which would (and should have) brought the corrupt ruling Labour administration crashing down a long time ago .

However we appreciate that for many of our readers and the wider public that the origins of the quote on the t-shirt may be somewhat obscure. We’ve done a bit of research and apparently these are the infamous words of former FBI Director James Comey commenting on alleged recorded conversations between him and US President Donald Trump.

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Unfortunately you won’t see the footage on the Wirral Council website or, rather disappointingly on John Brace’s video coverage – although we understand that he wouldn’t want to spoil the enjoyment of the 4 people who have endured the video so far.

Unfortunately there is no sound but we understand that belligerent Cllr Bernie ‘The Bruiser’ Mooney shouts out :

“There’s always one…”  

and you can lip read Mr Morton’s reply :

Yes,there is…

Apparently the cheeky wave from Morton was directed at Wirral Council’s Head of Communications Kev ‘Lost Boy’ MacCallum who was sitting there stony-faced and cross-armed and you can see Cllr Phill ‘Two L and Back’ Brightmore leaving his seat to get a good look at the message on the t-shirt. Meanwhile the three wise monkeys at the back ( Head of Law Philip McCourt, council ‘leader’ Cllr Phil ‘Power Boy Pip’ Davies and council CEO  Eric ‘Feeble’ Robinson appear to be having a jolly good laugh at Morton’s expense )

Watching that sickening section of footage (we advise you watch it on full screen and focus on the three of them) we can’t help thinking that Morton should have pulled this stunt way back in 2013 at the Improvement Board meeting where Power Boy Pip couldn’t even stay in the room when Morton spoke. Now, like a typical coward –  and oh how weakness and cowardice have characterised his political career – Pip feels confident with  a room full of cronies behind him to LOL.

We’re left wondering as to who will have the last laugh?  History tells us it will be Pip and co – but that’s only because other people who had the means to do something about it, have instead, simply allowed it or in some cases through fear or favour , facilitated it. Shame on you all…

 

 

 

 

Hoylake Golf Resort : Protest and Protect

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We confidently predict that next week will be  a challenging one for the ruling administration at Wirral Council.  As we heralded in our  Message from Wirral Green Space Alliance : Extraordinary Wirral Council Meeting 25th February there is a coordinated protest prior to the meeting which is concerned with the long-running  ‘Hoylake Golf Resort’ saga.

There is a growing alliance of protestors against the luxury homes with a golf course proposal and from some unexpected quarters. Who would have believed that having gone independent as a councillor that ex- Labour Cllr Moira ‘Matron’ McLaughlin would suddenly be ‘independent’ of thought ? Now having helped set up an ‘independent group’ at Wirral Council (along with Cllrs  Chris Meaden and Michael Sullivan ) Matron now feels free to express doubts on her former leader Cllr Phil ‘Power Boy Pip’ Davies’ pet project.

Liverpool Echo reports :

While Cllr McLaughlin would not reveal which she would vote for or against (at the Extraordinary Meeting) , she revealed her “grave concerns” about the huge project, and the “capacity” of officers to carry it through…

Meanwhile we have also received a leaked email sent by Wirral Trades Union Council :

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Anticipating the strength of growing opposition Pip and his ever decreasing cohort of cronies have been busily preparing their justifications and prepping the press.

We understand that this preparation for tomorrow included a visit  by Pip , Cllr Angela ‘Excited’ Davies and Wirral Council CEO Eric ‘Feeble’Robinson to Celtic Manor Golf Resort in South Wales on 6th February . Labour councillors were briefed about the visit last week (18th February) giving them a week to rehearse their roles and memorise their lines in time for tomorrow’s meeting. This will no doubt include reference to the news found in the Place North West article  Hoylake’s £200m golf resort ‘ready to go’ as contractor joins team where we find Jim Anderson of developer Nicklaus Joint Venture Group (NJVG) , saying the Hoylake Golf Resort proposal was “fully funded” with an aim to “start work the next day” if planning permission is secured. Anderson goes on to say :

Hopefully we won’t be used as a political item one way or another. It’s important for us to get out to the people to understand what their concerns are; we have a year of planning where we can look at those concerns and hopefully address them, and a lot of that will be when they understand the true nature of the project.

The doors of the golf course are very much open. You don’t have to be a member to come into the clubhouse to have a coffee or have a pint or use the restaurants; it’s there for everyone. It’s a misconception that this is a playground for the rich and only they can use it, and frankly, the business model wouldn’t work if we didn’t get engagement with the local population.

Under the circumstances we would expect Mr Anderson to be at tomorrow’s meeting to help address concerns of protestors and engage with the local population. As for the Hoylake Golf Resort being used as a ‘political item one way or another’ does he know that it’s a) Wirral and b) a local election year ?…

 

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Kingdom Come Lately

FF gegs in on Kingdom

Inevitably we find Frank Field gegging in on the growing anti-Kingdom Security sentiment spreading throughout Wirral . As you can see the Birkenhead MP  has sent a Valentine’s Day love letter to Wirral Council CEO Eric ‘Feeble’ Robinson asking him to cancel the contract.

We’ve said it before and we’ll say it again this consummate politician knows which way the political wind blows much more than his Labour councillor colleagues. What’s more Frankenfield has a canny knack of knowing when a Wirral Council CEO is vulnerable. As we remember from history Field took advantage of the,ahem, compromising position that former Wirral CEO Graham Burgess had found himself in. Consequently when Burgess wouldn’t be coerced into making unlawful payments to phoney whistleblowers to protect Field’s electoral agent Cllr George Davies , the sly silver fox was forced into ‘retirement’ . Now with current Deputy CEO David Armstrong indisposed Stressed Eric  will have no-one to hide behind and be particularly  susceptible to political and public pressure. We anticipate that Robinson’s response will be dictated cowering from under his desk.

If – and we hope and pray – when the Kingdom Security contracted is terminated shall we expect headlines in the local press of the kind that we find in the national paper that Field likes to write for :

IT’S FIELD WOT DONE IT! 

However as this leak from the Liscard Labour Party branch seems to indicate that there is growing discontent elsewhere in the Labour ranks which are making Wirral Council’s continuing strange relationship with Kingdom Security to be increasingly untenable

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Meanwhile we find a much more robust challenge to Wirral Council staff and particularly the enforcement of the  ‘Engine Idling Policy’ on the Facebook page Litter PLOD Kingdom Liverpool . A timely voice of experience from somewhere that has already ditched the services of Kingdom into the gutter :

Imagine this……

Your employer has out-sourced litter enforcement to a private company. That contract gets extended into business waste fines, dog fouling, PSPO’s and fines for idling your car when it’s not appropriate.

This out-sourcing happens despite 6 other authorities cutting the contracts of the same private company due to serious concerns over the way they interact with the public and how they behave.

Imagine now that there has also been a growing, serious public concern from the outset and that concern is growing. Only a small proportion of the concerned masses have received fines, the majority are concerned because they have WITNESSED the way this unscrupulous and immoral company and its staff operate.

Imagine, now, that, despite ALL this evidence, public concern and morally corrupt staff, your EMPLOYER, the local authority, are granting this company more powers and allowing them the chance to make more money.

Now imagine going to work for the local authority and you find that there is a new management protocol placed in front of you. One which will make YOU the potential target of this disgraceful company…..

How would you react? Would you be angry? Upset? Worried? Concerned that this company, a gang of wannabe gangsters, at best, are now able to target YOU whilst you work for the authority, YOUR EMPLOYER, the same people who keep these rogues on the street.

How would you feel to see THIS?

Kingdom are spreading throughout the local authority like Japanese Knotweed. Unwanted, unpleasant, morally corrupt bullies and they may now be coming for you…. BACKED BY YOUR EMPLOYER

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‘Bring It On’ – The Brand New World of Wirral Council

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The only way to start this journey was to bravely use honesty of the past in order to present a different future

They call it ’employer brand’

We call it ‘reputation management’

Nowadays the ultimate goal in personal achievement is to become a ‘brand’. From royalty to rock stars to multi-nationals to public institutions. A world where a logo and a strapline become a recognisable saleable commodity and human worth is counted in economic units.

Now if any organisation needed a re-branding we all know its Wirral Council especially after several lamentable attempts in the past which have done nothing to shift the public perception of a toxic,dysfunctional organisation. Those of us who remember ‘What Really Matters’ and ‘Destination Excellence’ might be forgiven for thinking that yet another costly shit-glittering exercise couldn’t any more woeful. We were wrong.

We’ve previously posted a link to Bring It On Wirral  and we would implore you to  particularly view  The Roles .  We think you’ll find it hard to disagree with an apoplectic reader who wrote to us with the following questions :

What the fuck is this????

Who is paying for this?

Why is it only officers, are elected officials irrelevant? 

What is the purpose of this website?

How much is it costing to set up and run?

All we do know is that the media geniuses behind this farrago are Penna . On their website they tell us :

A very recent example of bold EVP development is the work Penna has developed for its client Wirral Council. On a big change journey Wirral asked us to create a leadership employer brand that truly positioned the Council in a fresh, more dynamic and commercially focused way. Through research and fact-finding meetings reviewing their past, present and future we developed some compelling messages aimed at both supporting and challenging some of the perspectives the external audiences held.  

Centred around a leading strapline of “Bring in on” (sic) we developed advertising collateral, a microsite and a video. The investment in attraction will be realised when people have a different view of Wirral and start to see them as an employer of choice. The only way to start this journey was to bravely use honesty of the past in order to present a different future

www.bringitonwirral.co.uk  – Still live the campaign has so far received over 1.25M impressions with 1,500 clicks through to the microsite for more information. Enormously satisfied with the applications so far (and with fresh and new people coming through), we are confident that finding ways of embracing a brand identification (or re-identification) can be fundamental to any such strategy being a success.

There’s more to do to change and embed new perceptions of Wirral, but the campaign is a real positive start. Paul Satoor, Chief Operating Officer said ‘I recognised that we needed to a bold and impactful employer brand if we are serious about what we wanted to achieve. By creating ‘Bring it On’ Penna have captured the essence of our ambition and aspiration, and although we have a long way to go it is an employer brand that we can be proud of and we are already seeing a positive impact on our recruitment campaigns’

Read more here

If you managed to view members of The Senior Team (and some random extras) repeatedly uttering the immortal words ‘ Bring it on’ without gagging you’re doing well – for us it was not so much a case of ‘Bring it on’ but ‘Bring it up’ !  Our first impression was that we don’t know what filter Penna were using on ‘the Senior Team’ but can we suggest that ‘slapped across the face with a frozen kipper’ is not a good look.  We also noticed that it was left  to a kiddiewink to read the line ‘no fibbers’ . Might we suggest that after  finding out that Santa Claus and the Tooth Fairy don’t exist that Wirral Council having ‘no fibbers’ will be the poor boy’s third big disappointment in life.  More significantly what is Children’s Services Director Paul Boyce doing talking about the Wirral Growth Company? And as for the performance of Wirral Council CEO Eric ‘Feeble’ Robinson is there anyone less suited to uttering the gung ho expression ‘Bring it on’ ?

Bring it on ?  Wirral Council should be careful what it wishes for , whatever the branding Wirral Leaks doesn’t need any further encouragement, especially as we ain’t buyin’ what they’re sellin’…