Picture the View

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One of the arduous tasks we all have to endure when returning from a break is to catch up on correspondence. So imagine our delight when wading through the bills and flyers that had landed on our doormat during our absence that we found a copy of Wirral View.

As this is only the second copy we have received of this elusive publication since its launch we decided to wait a week , give the publication the attention it deserves and review the latest edition of Wirral View whilst we were perusing the Sunday papers in the Leaky Towers morning room or what we are now calling in the modern vernacular , the ‘Information Hub’ .

Needless to say we weren’t impressed. But then we never were. We had high hopes that Wirral View would provide us with  ‘endless opportunities for satire ‘ . But the man behind the hapless project – Wirral Council’s head of communications Kevin ‘Lost Boy’ MacCallum is absolutely right when he says we haven’t ‘delivered’ on this pledge mainly because it’s the dreariest thing we’ve ever read and we can’t even work up enough enthusiasm to mock it.

Communication with Kev

Communicating with Kev – Continued

However we do note that the latest edition is already now down to 24 pages (from the original 32)  and we note that it consists of  more pictures than words. Not including the Wirral councillors mugshots we lost count at 80 pictures . The front page (see above) is indicative of the content within. It reminds us of the song lyric – “let’s go through the book of life , you can just look at the pictures if you like”  .   Her Ladyship quips that it would appear that Wirral View now has more fillers than Katie Price !

It seems to us that  Wirral Council think the collective readership of Wirral View has an ‘Attention Deficit Disorder’ and need to be distracted at regular intervals by pretty pictures (or in some cases – not so pretty).

For example on page 8 there is a FULL PAGE encouraging us to, er, take a walk in the park and yet another half a page on 16 telling us to do the same – it’s just such a shame there is nearly another full page on page 23 which gives notices of parking charges in Wirral’s parks , thereby discouraging ‘one of the easiest ways to get active, lose weight and be healthier’. As ever with Wirral Council , it’s a case of left hand meet right hand.

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We are left wondering just how the business case to set up Wirral View is stacking up. With just one (half page) advertisement from Goodwin’s restaurant in Greasby it’s no wonder another half page is used to flog advertising space with the questionable claim that “Wirral View is a monthly publication distributed FREE to every home and business in Wirral”

Two things  –  firstly ,Wirral View ain’t free , it costs Wirral council taxpayers at least £270K per annum and it needs to be asked as to whether those council taxpayers should be promoting  private businesses and secondly somebody needs to report Wirral Council to the Advertising Standards Authority (ASA)  if they cannot  provide evidence that Wirral View  is indeed distributed to every home and business in Wirral.

As far as we’re concerned this claim is all my arse and talking of which His Lordship must apologise but he has to be off to the Leaky Towers  ‘Slash & Dump Hub’.

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Gutter Press

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Wirral News Goes AWOL ,Wirral Life Goes Warhol

So farewell then Wirral News. As reported in the press trade papers it now finds itself in the gutter :

http://www.holdthefrontpage.co.uk/2017/news/publisher-cites-crowded-market-for-bi-weekly-closure-after-council-newsletter-launch/

http://www.pressgazette.co.uk/trinity-mirror-to-close-wirral-news-in-july-in-the-wake-of-council-newspaper-launch/

As we predicted a while ago , the writing was on the wall for this woeful rag a long time ago. Never more so than when Wirral Council launched the print edition of Wirral View. Whilst it won’t be missed , mainly because it appeared to have given up being a credible news outlet a loooooong time ago , it is a worrying development for Wirral’s independent press when publishers Trinity Mirror consider :

 “The Wirral marketplace has become increasingly crowded with free print products with now even Wirral Borough Council producing a monthly free print publication themselves.

“We believe that there is no longer a viable, scalable or long-term future for free/giveaway print products within the Wirral marketplace….. “

What made us want to snort with derision and shake our head in disbelief was the quote in the Press Gazette article from Wirral Council’s head of communications Kev ‘Lost Boy’ MacCallum :

 “We are disappointed to see a well-loved local title like the Wirral News close.
“For many years, we have seen its circulation reduce significantly and frequency fluctuate between weekly, monthly and recently bi-weekly.
“It’s been clear throughout this time that the title has been trying and struggling to find an effective place in the market where it could be competitive.
“We must make it clear however, there is no evidence whatsoever to suggest Wirral View had any commercial impact on the Wirral News.
“We have deliberately not sought to compete with the local media for advertising revenue, and we have ensured Wirral View is a completely different product to the existing local free-sheets…..”
Yeah right! – as we have previously reported Wirral View  have actively sought to compete with the local media for advertising revenue and it was an intention that was expressly stated by Wirral Council CEO Eric ‘Feeble’ Robinson! It’s just that they have been spectacularly unsuccessful in attracting any advertising. Well the last time we looked anyway, as we have still only received one print copy at Leaky Towers and we can’t muster enough enthusiasm to peruse the online edition.
However even keen Wirral View enthusiasts such as MacCallum and Robinson must know that its commercial viability in a crowded marketplace is under threat when even the Wirral Chamber of Commerce prefer to choose the June edition of Wirral Life for a glossy four page spread in the hilariously aspirational ‘premium lifestyle magazine’. We particularly enjoyed the beyond parody interview with Simon Nixon founder of Moneysupermarket.com ( don’t get us started on those Godawful TV ads) . The permatanned entrepreneur is asked :
Have you ever spent any time on the Wirral, what do you think of it? He replies:
I haven’t spent a lot of time on the Wirral but I think it’s beautiful – especially around Parkgate  and Caldy.
We’re just surprised he didn’t mention the delights of Birkenhead and how he enjoys drinking in Spud Murphy’s on Charing Cross before nipping over to the Pound Bakery for a pasty!
Chamber CEO Paula Basnett obviously feels more at home in this more upmarket publication. All dolled up in white lace we find her promoting this week’s Wirral Chamber Corporate Cup golf tournament ( you too can enter a team for £500+ !) , The Lauries and its recently launched @142 bistro and er , The Sheds at Pacific Road which apparently is the perfect place to ‘dream, dare,create and share’ and has ‘reignited the atmosphere of industrious innovation’ . Oh give over, love ,they’re sheds.
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The dreaded Davies duo scheme rather than dream! But doesn’t Gorgeous George look lovely in lilac?!

Talking of sheds another publication in the crowded media marketplace that has been brought to our attention is Wirral !nspirations .
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The summer edition features the illuminating article titled : ‘We shed some light on the man cave’. Among the helpful tips is the advice to  ‘ PRETTIFY YOUR SPACE’  – Hang some pictures – but before you put up the Playboy calendar up, remember your wife may occasionally venture into the  shed, unless you keep it locked  and ‘BE SIGNAGE SAVVY’  – put a ‘Man Cave’ sign on the door so the rest of the family understand this is your territory, and yours alone’ .
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Whilst mindlessly reading features on former Eastenders actor Larry Lamb , wedding dresses, sun cream, ukeleles, lawns, listed buildings and swollen ankles we felt as though we’d been transported back to 1953 . Nevertheless we still think Wirral !nspirations addressed our ‘information deficit’ more effectively than Wirral View ever could . What’s more it is rammed with advertising and therefore has obviously been more successful in attracting business than Wirral Council. So place your bets now as to which one of the two will go the way of Wirral News and be kicked to the kerb and into the gutter!

Aintree Irony

For those of you looking for a last minute topical tip for this afternoon’s Grand National Wirral Leaks  provides you with this free cut out and keep guide to some of horses that have caught our eye:

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This one is for fans of Martin Liptrot – that’ll be Wirral Council leader Cllr Phil ‘Power Boy Pip’ Davies then. Liptrotsky is always the perfect candidate for Pip regardless of his experience or qualifications. Who needs an Equal Opportunities Policy when your mate is the Leader of the Council? This is also one for fans of Stewart ‘Happy’ Halliday  – that’ll be his preferred referees if not our friends in York ! And again this will be popular with the Basnett clan because a) if you’re related to Princess Paula or b) you’ve  lamped the former CEO of Wirral Council over a shared perk then you’re the ‘perfect candidate’ for the Wirral Chamber of Commerce !

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No, this isn’t for fans of the current Labour administration at Wirral Council. They’re definitely (spelt correctly) NOT red! This one is for fans of current Wirral Council CEO Eric ‘the Red’ Robinson. No, we’re not referring to the fact he’s an LFC fan among all the high profile bluenoses at Wirral Council – we’re talking about his visage and his presiding over the ‘Wirral Council High Blood Pressure Club’ alongside Cllrs Phil Davies, George Davies and Steve Foulkes. Whatever could be the reason for the beta blockers?

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It may have been a stellar notion for Wirral Council to place their bets on a Hong Kong bankrupt Stella Shiu. However we suggest looking elsewhere for a winner as this one could end up like Stella herself –  falling in the (Wirral) Waters.

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This is one for fans of the Hoylake Golf Resort . That’ll be Power Boy Pip again – shame the response to the desecration of the Green Belt in the name of big business has been decidedly under par.

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This one is for  Kevin ‘Lost’ MacCallum’s Communications Team at Wirral Council. Apparently they’re not averse to a tipple at our expense. Celebrating the launch of Wirral View and recently celebrating St Patricks Day. We wonder if they’ll drown their sorrows when Wirral View ends up in the recycling bin – again.

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This one is for all fans of Wirral Leaks as we continue to expose dishonesty,incompetence and corruption and prick the pomposity of local politicians and senior council officials. But unlike Wirral Council we ask you to gamble responsibly. When the Fun Stops Stop! 

Distribution Solution

 

We can’t get enough of ‘Wirral View’ – well we would if we had actually received more than one copy at Leaky Towers . Yes , we know there’s an online edition but there’s nothing like the touch of newsprint and gazing lovingly on those precious words of wisdom that fill that empty void that was once our information deficit to make us be #thankful #grateful #blessed to be living in such interesting times as these.

So imagine how relieved, nay, overjoyed we were to hear that Wirral Council are addressing this pressing issue. We dare say we need to take some credit for this. For way back in November 2016 we identified what we called the ‘Distribution Deficit’ when it comes to this vital organ.

Distribution Deficit

Subsequent Wirral Leaks posts have highlighted the fact there is no point in producing a publication which nobody ever gets a copy of and when they do they get a copy they quickly come to the conclusion that there  is definitely no point in publishing Wirral View. 

A View To A Kill

Alternative Facts in a Parallel Universe

Our distribution solution would be to chase Wirral View out of town once and for all. However belatedly it would appear that Wirral Council’s Head of Communications Kev MacCallum is on the case – phew! . He once was lost and now is found and what would we do without him!

Apparently the distributors that were based in Liverpool have been dumped (much like their delivery methods) and been replaced by a Wirral firm , and er, Royal Mail. This may have led to an increase in costs but Kev reassuringly tells us that  ‘This additional expenditure will be accounted for through reducing the spend associated with copy writing and photography with more work being delivered in-house.’

http://www.wirralglobe.co.uk/news/15200280.Cost_of_pushing_council_s_Wirral_View_newspaper_through_your_letterbox_soars_to___126_000_a_year/

We’re imagining this involves the Labour Cabinet writing good news stories  about foodbanks and passing round the crayons to draw pictures of tins of beans. The next edition promises to be all very Warholian.

The media onslaught continued with Cllr Matthew Patrick Cabinet member for Community Engagement and Communications appearing on Roger Phillips’ infuriating Radio Merseyside programme to extol the virtues of Wirral View. This was  somewhat in the vein of an enthusiastic sixth former who’s proud of their media project –  ‘this is information that has to get out there’ he implored as if he was talking about a World War 2 leaflet drop over enemy territory . We confess we did snigger but then we’re still guffawing at his use of the term ‘faux outrage’ at a recent Cabinet meeting. Matty Patty (© James Griffiths , Esq) went on to deny that Wirral View was trying to take advertising revenue from the likes of the Wirral Globe and that it was saving the Council money (although he was a bit sketchy on the details).

You can hear Matty Patty at 1hr 05.20 followed by Conservative Councillor Adam Sykes  http://www.bbc.co.uk/programmes/p04x0r52

However the absolute highlight was ‘Kathy from New Brighton’  who at 1hr 20 put Roger right about Wirral Council’s intentions when it came to generating advertising revenue. Kathy told us that she ran an independent business and received an email from Wirral Council in September 2016 promoting a ‘new advertising opportunity’ .

Kathy declined this opportunity on the grounds that advertising costs were ‘extortionate’ and  ‘I support my free press’ . You tell ’em!

Roger seemed a bit miffed that he’d been wrongfooted about where the advertising in Wirral View was supposed to be emanating from. ‘I was told NHS ……that sort of advertising‘ he said forlornly.  Sorry , Rog , but you seem a bit slow on the uptake that the Wirral Council crew can sometimes be rather disengenous (and we’re being polite for a change). We just wish more people would get with the programme – but preferably not yours as we find it a frustrating experience over the years as you have consistently provided the Wirral Council power elite with a platform for their mendacious BS.  Who can forget the infamous Graham Burgess ‘ mistakes’ episode for starters?

Indeed listening to Roger Phillips always makes us want to storm the Radio Merseyside studios and reinact the famous scene from the movie ‘ Network ‘ and scream : ‘I’m as mad as hell and I’m not going to take this anymore…’

 

Blotto?

Smarmy Blott

Spot the dot ! :  Blott or not?

After yesterday’s blog post we had a most curious reply sent very early today.

Allegedly it was sent by Joe Blott – Wirral Council’s Managing Director for Delivery aka ‘The Man Who Never Gets Angry’ and read as follows :

Joe Blott on March 9, 2017 at 4:56 am said:

Get the facts right before spouting off about how Wirral does business; you can write all you like on here about past & present employees but take a second to think about how much harm this does to the families of these people and how this may impact them about dis tasteful comments about how people go about making a living. Your blog is a joke and you hide behind your keyboard due to the fact you probably haven’t got a real job and you vent your frustrations out due to being turned down for a role here at Wirral

So here is that fulsome and considered response. Firstly, can we say that after the Wirral Council’s Head of Communications Kevin MacCallum had a Friday night entanglement with yours truly we’d’ve thought that senior managers from Wirral Council would exercise some caution when contacting us.Communicating with Kev-Continued.

However the curious aspect of the ‘Blotto’ response is that it seems so very out of character. Say what you want about this non-entity but he does know how to play the local government game. So we’re led to conclude that either we’ve really got under his skin or he didn’t send that email.

It is particularly curious as the message was sent from a wirral.gov.uk address.However the address is joe.blott@wirral.gov.uk  and we were led to believe his email address was joeblott@wirral.gov.uk

A dot can make a lot of difference and you have to get up very early to get anything past us and 4.56 am just isn’t early enough!

So we can only conclude that Blotto has  a) acquired a new email address (along with a scrotum) or b) someone is masquerading as him using a wirral.gov.uk address

Curiouser and curiouser!

So let’s break down the response from whoever it is as follows :

Get the facts right before spouting off about how Wirral does business

So tell us the facts ; We understand that ‘facts’ is an abstract concept as far as Wirral Council goes – but give it a go!

you can write all you like on here about past & present employees but take a second to think about how much harm this does to the families of these people and how this may impact them about dis tasteful comments about how people go about making a living

Yes, we can write what we like on here. And Wirral Council hate that don’t they? ,because they have absolutely no control over it . We could write Liptrot – approved puff -pieces but that would make us Wirral View – and ain’t nobody got time for that. Oh ,and when you talk about ‘past employees’ do you mean those currently taking a particular interest in our blog from their holiday home in Portugal? The stats don’t lie!

As for ‘dis tasteful’ – all we can say is that it must be a curse to be burdened with a delicate middle class sensibility! Just be thankful you don’t work for Bristol City Council under the leadership of Anna ‘Big Wedge’ Klonowski . Our equivalent there –‘ The Bristolian’ has a few choice words for your equivalents including the wonderful Anglo -Saxon expression ‘Whiny T**t’ and as for the Mayor of Bristol – let’s not go there!

https://thebristolian.net/2017/03/03/whiny-twat-seeks-private-sector-move/

We’ve got news for you – that deferential nonsense died a horrible death for many us a long time ago. Oh and don’t do that ‘think about the kiddiewinks’ malarkey. We’re totally immune to such manipulative shit , especially when the likes of you are earning a very good living for doing what exactly? We’d be happy to publish a list of your achievements so the people of Wirral know exactly what they’re getting for their £123K pa.

Your blog is a joke 

Which is why you get up at silly o’clock to respond to our joke of a blog when you could just be checking your bank statements and who’s arse you need to kiss today!

you hide behind your keyboard due to the fact you probably haven’t got a real job and you vent your frustrations out due to being turned down for a role here at Wirral

We love the way you kept the best ’til last. Nothing , but nothing would compel us and our increasing number of aggrieved ex-Wirral Council employees to subjugate ourselves like a brain dead wage slave before the likes of you and your ilk for a ‘role here at Wirral’ . Delusional doesn’t come close. Wirral Council is a sick organisation. Keep taking the tablets (or cashing the cheque),whatever works for you (if not for us).

If you feel the need to respond – whoever you are –  you know where we are : wirralleaks@gmail.com  – that’s wirralleaks and not wirral.leaks obviously.

A View To A Kill

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Oh the irony! – good job all those unread copies of Wirral View are next to the Twister Bin!

Of the many complaints we get about Wirral View , they appear to be split 50/50 between people who have never received a copy and those who have received one and told us that they felt their IQ had immediately halved.

Examples cited from the latest edition included advice about how to get kids involved in making pancakes on Shrove Tuesday – among the 10 tips was the indispensable ‘Double check the hob is off when you’ve finished cooking’ and ‘Don’t cook after drinking alcohol’. Oh please!, the frozen pizza industry would be decimated if the latter were ever the case!

We were also gratified to read that the description ‘ look injured, are very small, or lethargic’ did not apply to some Wirral Council senior managers we could name , but to lost hedgehogs.

As you know we’ve reported on problems with Wirral View’s distribution from the word get go :

https://wirralleaks.wordpress.com/2016/11/19/distribution-deficit/

However Wirral Council’s own lost hedgehog , head of communications Kev MacCallum, appears to be still in denial about the ongoing situation.

A Freedom of Information request made by the wonderfully named Birgitta Kuhlmann-Muller following the publication of the first edition of Wirral View, asked the following pertinent questions:

1. How you make sure to fulfil your statement on your own website that
“The publication will reach every household and business in Wirral “?
2. Which kind of distribution method did you use for the first edition?
3. How many households were directly served with a publication through the letter box in each ward ( please list each ward in Wirral)
4. What were the distribution costs for each ward and in total?
5. How much income was generated from adverts?
6. What were the overall expenses for printing, design etc.?

https://www.whatdotheyknow.com/request/wirral_view_publication#outgoing-623857

As you can see from the subsequent response from Wirral Council and further annotations by Ms Kuhlmann -Muller the problems with distribution persist:

‘Contrary to your statement that 8 of 10 households got the Wirral view delivered through their letter boxes, I have heard of not a single household in West Kirby who had received theirs.
The Wirral view was stacked in libraries but not delivered to households.’

And therein lies the problem. When Wirral Council make a hyperbolic claim that Wirral View ‘will reach every household and business in Wirral’ they (and the company from Liverpool they’ve hired) need to DELIVER -in both senses of the word. No wonder they can’t get any advertising when local businesses must know that an advert would be a waste of money as the newspaper’s reach seems to be variable at best and negligible at worst.

It is not good enough (as the above picture sent in by one of our readers illustrates) that the distribution company is just dumping thousands of copies of Wirral View in libraries,shops and public venues and hoping that someone has an urgent need to read about pancakes and hedgehogs (and whilst at Leaky Towers we love them both – believe us they don’t do anything for our so called ‘information deficit’!)

And so with threats of government intervention and calls to cull the rag we at Leaky Towers say it’s time to put Wirral View out of its (and our) misery. Perhaps then the council can spend the money on something more useful like yet more overpaid and incompetent policy wonks!

http://www.wirralglobe.co.uk/news/15123108.Minister_leafs_through_Wirral_Council_s_controversial_newspaper___then_issues_another_warning/

Alternative Facts in a Parallel Universe

Not for the first time when it comes to the ruling administration at Wirral Council we find ourselves asking : “Is it us or are we missing something?” and then we realise we are now living in the age of of ‘alternative facts’. The current epicentre of this parallel universe when it comes to local government has to be our dear own local council.

Of course the main Wirral Council conduit for alternative facts is Wirral View –and halleluljah and praise be , as for the first time Leaky Towers actually received a printed copy of what is known variously to our sources as Liprot’s Journal/ Lost Kev’s Chronicle/Pip’s Post-Truth News .

Was it worth the wait? – hardly ! However the front page caught our attention as it demonstrates to us as to why, once and for all , the tawdry rag should be halted in its tedious tracks. Here we have the now infamous ‘Spot the Muff’ photo-op and the declaration that ‘Proposals to bring in new charges at on-street car parks across the borough have been withdrawn, following feedback from Wirral residents and businesses.’

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Oh ! it was all about Wirral Council listening to ‘feedback’ was it ?. Nothing to do with protests, petitions and the highly suspect legality of most of the proposals. Feedback ?- yeah right!

The Witless, Pip and Mr Muff picture turned up again on our Facebook page due to some weird algorithm which suggests that we’d ‘like’ Wirral Labour News. We suppose it makes a change from promos for incontinence and mobility aids and ‘Superman’ pyjamas but let us state for the record it was as equally unwelcome !

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Then there was further message from ‘Wirral Labour News’ which made us think it must surely be a parody account :

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Keep Wirral Green ? Huh?  Fernbank Farm?, the Saughall Massie Fire Station ? and the Hoylake Golf Resort?  Our heads started to hurt at Leaky Towers as to how the increasingly self righteous Labour administration could reconcile these development plans with their new found love for the Green Belt.

How ironic that Council ‘leader’ Cllr Phil ‘Power Boy Pip’ Davies talked about “protecting our precious Green Belt” at  yesterday’s Cabinet meeting whilst  we understand that all the seats in the public gallery had the following flyer on them :

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However the ne plus ultra of this week’s alternative facts emanating from Wirral Council is the controversial appointment of the increasingly divisive Martin Liptrot to the post of ‘ Interim Investment Lead’ which we not only predicted but exclusively revealed on this blog:

Pip’s Pay Pal – THAT Liptrot Appointment

The Uncanny and the Corrupt

According to a spokesperson for Wirral Council ( we assume that’ll be Liptrot’s acolyte   Kevin MacCallum)

“The post was advertised and an open recruitment process was held with external support.The panel selected the best person for the job and that person has been appointed.”

http://www.wirralglobe.co.uk/news/15103854.Fury_as_Wirral_Council_hires_Labour_s_policy_adviser_to_be_their_new_investment_chief___on___350_a_day/

Really ? – so you’re going with that ‘alternative fact’ are you ? Perhaps one of the interview panel chaired by Alan Evans and including the council’s Strategic Development Manager; Stephen Butterworth, Head of Transformation ( there’s that word again  !) ; Paula Basnett, CEO of Wirral Chamber of Commerce  (a surprising late replacement for a curiously unenthusiastic Asif Hamid) and Ellen Cutler, Director of Inward Investment at Liverpool Vision could publicly endorse this statement .

Alternatively they could tell the people who fund this post exactly what went on behind the scenes and whether they decided not to appoint Liptrot (or indeed anyone) but the decision was taken out of their hands and made by an increasingly desperate Power Boy Pip and the increasingly sinister Eric ‘Feeble’ Robinson.

We’re led to speculate what exactly is the Rasputin-like hold that Liptrotsky  has over Power Boy Pip? All we can say is look what happened to Rasputin and the Imperial Royal Family of Wirral, sorry , Russia.  Just sayin’ !

 

 

 

A Dim View

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Despite the publication of the third issue of Wirral View we have yet to see a copy of Wirral Council’s limp organ at Leaky Towers – and from correspondence we’ve been receiving we’re not the only ones.

Meanwhile we’ve had to content ourselves with reading the online version. As it remains a particularly dreary read we ended up quickly clicking through the pages to count the number of Santa hats that appeared in the latest edition. Sadly whilst we anticipated that Wirral View would present us with endless opportunities for satire  , each issue has proved to be so anodyne we’ve been given nothing to work with.

Although for quite different reasons  , also taking a dim view of Wirral View is Marcus Jones , the Minister for Local Government. A sabre-rattling warning letter from the MP to Council leader Cllr Phil  ‘Power Boy Pip’ Davies about non-compliance with the Publicity Code for councils apparently went unread for 9 days , allegedly because of ‘a post-room mix up’.   

http://www.wirralglobe.co.uk/news/14969048.Post_room_mix_up_caused_Minister_s_crucial_warning_letter_about_Wirral_Council_s_newspaper_to_go_unread/

So do we believe that boys and girls ? Remember this is an organisation that has dishonesty running through it like a stick of rock . As former council leader and ex- Mayor Foulkesy proves persistent lying is no hindrance to high office. Indeed a series of council scandals have over the years proven that this culture of mendacity extends to senior officers and indeed was once endorsed by a veteran senior councillor with the words : ” We pay our Chief Officers to be slippery”.

The Wirral Globe article provided us with moments of both comedy and tragedy. The former inevitably is provided by class clown Kev aka Wirral Council’s supposed head of communications or more accurately ‘Policy Advisor’ Martin Liptrotsky’s patsy. The Globe  reports Mr McCallum ‘remained defiant’ or more accurately was shoved into the firing line to defend the indefensible . Having said that we feel he is a bit harsh on himself and his team when he says  : “It was clear from the research we have completed and the feedback we get on an ongoing basis, that the communications tools we were using were not getting this job done….”

The tragedy is provided by one of the the comments made by Paddy Cleary who declares himself UNISON branch secretary as if this gives his post some kind of extra credibility. Talk about deluded! Cleary suggested that the solution to the post room mix up would be to address staff cuts. It’s a comment which for us not only characterised either his naivete or complicity but explains why the local branch has an ever diminishing number of members.

Memo to Mr Cleary from Leaky Towers : believe us you could have had a flock of pigeonholers in that post-room and the Marcus Jones missive still wouldn’t have been answered promptly ! Might we suggest you might serve your remaining members better if you turn your attention to the continuing outsourcing of their jobs….

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Distribution Deficit

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KEV SHARES PUBLIC FEEDBACK ABOUT WIRRAL VIEW WITH THE COMMUNICATIONS TEAM

Wirral View may not have reached us yet but news has reached us that Wirral Council Communications front man Kev is in a bit of a kerfuffle that distribution of the first edition didn’t go quite to plan.

http://www.wirralglobe.co.uk/news/14914863.Wirral_Council_s_controversial_newspaper_gets_off_to_a_stumbling_start/

Kev claims that 30,000 copies of Wirral View failed to reach their intended destination. However judging by our bulging inbox complaining about the non-arrival of Wirral View we’d suggest that vast swathes of Wirralians have missed out on this life-enhancing experience. Perhaps Councillors Abbey, Stapleton and Sullivan might be advised keep their own counsel about the distribution of newspapers before publicly lambasting other local publications!. Just sayin’….

Nevertheless as we already know  Kev is a veritable Little Mr.Sunshine and is ever ready to put a positive spin on a negative situation. We can almost guarantee he has  “A Smile Is A Frown Turned Upside Down” fridge magnet. Kev tells us that  : “We have had really positive feedback from communities across Wirral after the first edition of Wirral View……”

Indeed Wirral Leaks is privileged and honoured to be privy to the type of positive feedback that Kev and his team have received :

Dear Kev

I was once lost like you. I had an ” information deficit” shaped hole in my life. Then you came along and filled my hole. Thanks to you I’m purring like an Atomic Kitten. I’m “Whole Again”.

I now know that if an event is heralded on your front page it is probably best avoided. I also now know how to make Spicy Tomato and Lentil Soup!. As far as I’m concerned now that I have Wirral View in my life “Take A Break” can take a hike! and in the words of my other favourite trash mags I need to tell you I “Love it!”,  it’s a real “Pick Me Up!” . Indeed my only suggestion for improvement would be to include an exclamation mark in your title and add a catchy  strapline such as  :”Who needs Prozac when you’ve got Wirral View!”

I shall be eagerly eyeing my letterbox waiting for the next edition of Wirral View to arrive whilst chanting “come to mama” .

Yours expectantly ,  Edna Welthorpe (Mrs)

love-it-008

 

No News is News

missing-wirralview

Don’t know about you good people but we’re still waiting for the first print edition of Wirral View to arrive.

However, in preparation for the grand arrival it seems that the lamentable Wirral News is dutifully clearing the path of least resistance in readiness for the first print run of the Wirral Council propaganda sheet.

As if by magic and a week after the Wirral View hit the internet if not the streets, the parent paper ,the Liverpool Echo , turns Wirral News into a bi-weekly newspaper. Although we have to say we use the term ‘newspaper ‘lightly as we think Wirral News gave up trying to be a proper newspaper a long time ago. It now seems to us as though it merely served as a less flashy dry run (and boy do we mean dry ) for Wirral View. 

Apparently from the end of November the current Wirral distribution of  Wirral News of 82,500 will increase to 115,000. However rather than being a weekly newspaper, it will become a bi-weekly newspaper, allegedly focusing on community news and events.

 

With Wirral News/Wirral View /Wirral Globe/Wirral Life/Wirral Echo/Wirral Leaks – the people of Wirral should never have to complain to nosy pollsters from Ipsos MORI that they’re suffering from an ‘information deficit’ ever again !- not that they did in the first place! However we still can’t see the number of Freedom of Information requests decreasing as a result – which probably tells us more about the quality of information from Wirral Council that’s made available by the communications control freaks at Wallasey Town Hall.

Talking of which we note that Wirral Council placed an advert in the November 5th print edition of the Liverpool Echo (obviously!) for a ‘News and Content Officer’.

http://www.fish4.co.uk/job/5887665/news-and-content-officer/

We are left wondering whether the council are making yet another ‘ News and Content Officer’ appointment or has the officer that helped out with the first online edition of Wirral View saw the writing on the wall (and the local websites) and scarpered ? . If it’s the former then it’s increasingly looking like the Communications and Marketing Department is heading to be all that is left of Wirral Council. It can only be a matter of time before the council will be ‘a commissioning hub’ with a PR department attached churning out endless press statements about why they can’t provide information to the public because of commercial confidentiality or because it’s classed as personal data or because it’s subject to legal professional privilege.

However considering Wirral Council’s ‘policy advisor’ Martin Liptrotsky’s faithful assistant Kev is such a fan of our blog , perhaps one of our interns could apply for the post as long as they promise to leave their Superman pyjamas at home? A touch of Wirral Leaks would certainly liven and lighten up Wirral View dontchathink? !……