One of the arduous tasks we all have to endure when returning from a break is to catch up on correspondence. So imagine our delight when wading through the bills and flyers that had landed on our doormat during our absence that we found a copy of Wirral View.
As this is only the second copy we have received of this elusive publication since its launch we decided to wait a week , give the publication the attention it deserves and review the latest edition of Wirral View whilst we were perusing the Sunday papers in the Leaky Towers morning room or what we are now calling in the modern vernacular , the ‘Information Hub’ .
Needless to say we weren’t impressed. But then we never were. We had high hopes that Wirral View would provide us with ‘endless opportunities for satire ‘ . But the man behind the hapless project – Wirral Council’s head of communications Kevin ‘Lost Boy’ MacCallum is absolutely right when he says we haven’t ‘delivered’ on this pledge mainly because it’s the dreariest thing we’ve ever read and we can’t even work up enough enthusiasm to mock it.
However we do note that the latest edition is already now down to 24 pages (from the original 32) and we note that it consists of more pictures than words. Not including the Wirral councillors mugshots we lost count at 80 pictures . The front page (see above) is indicative of the content within. It reminds us of the song lyric – “let’s go through the book of life , you can just look at the pictures if you like” . Her Ladyship quips that it would appear that Wirral View now has more fillers than Katie Price !
It seems to us that Wirral Council think the collective readership of Wirral View has an ‘Attention Deficit Disorder’ and need to be distracted at regular intervals by pretty pictures (or in some cases – not so pretty).
For example on page 8 there is a FULL PAGE encouraging us to, er, take a walk in the park and yet another half a page on 16 telling us to do the same – it’s just such a shame there is nearly another full page on page 23 which gives notices of parking charges in Wirral’s parks , thereby discouraging ‘one of the easiest ways to get active, lose weight and be healthier’. As ever with Wirral Council , it’s a case of left hand meet right hand.
We are left wondering just how the business case to set up Wirral View is stacking up. With just one (half page) advertisement from Goodwin’s restaurant in Greasby it’s no wonder another half page is used to flog advertising space with the questionable claim that “Wirral View is a monthly publication distributed FREE to every home and business in Wirral”
Two things – firstly ,Wirral View ain’t free , it costs Wirral council taxpayers at least £270K per annum and it needs to be asked as to whether those council taxpayers should be promoting private businesses and secondly somebody needs to report Wirral Council to the Advertising Standards Authority (ASA) if they cannot provide evidence that Wirral View is indeed distributed to every home and business in Wirral.
As far as we’re concerned this claim is all my arse and talking of which His Lordship must apologise but he has to be off to the Leaky Towers ‘Slash & Dump Hub’.