The Hard Sell

Cannes Shah

Sitting in the shadow of Liverpool – here’s Wirral Council’s chief this week in Cannes.That’s him – the one in the blue shirt on the bottom right. Surely you didn’t think we meant that useless sack of potatoes top left?

It’s been the week of the Wirral hard sell.

The figure £1 billion has been bandied about about how much investment is heading to Wirral (or rather ,Birkenhead ,which is being branded ‘the capital of Wirral’) with slavish Liverpool Echo screaming headlines  ‘£1 BILLION VISION FOR WIRRAL’

Wirral’s ‘leaders’ touting their tawdry wares in the South of France and Downing Street and according to the newly launched ‘Wirral. Well made.’ ( who thought that branding was a good idea?) aspiring that Wirral become the ‘Brooklyn of the North West’ – is that to Liverpool’s Manhattan?- with the dullest promotional launch ever. This would appear to be the brainchild of Sally Shah who apparently is ‘Lead Commissioner: Place and Investment’ – so yes, yet another highly paid public asset stripper on the Wirral Council payroll.

And then we have the Peel Holdings (up) gegging in with its ‘university of the sea’ plans for Wirral Waters with hundreds of jobs and sunshine,lollipops and rainbows for everyone!- again accompanied with the obligatory artist’s impression and yet more Echo headlines

And it doesn’t end there here comes the ‘asset transformation strategy’ and the formation of the Wirral Growth Company.

Wirral Growth 011

The hard sell meets the big sell off.

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