Of the many complaints we get about Wirral View , they appear to be split 50/50 between people who have never received a copy and those who have received one and told us that they felt their IQ had immediately halved.
Examples cited from the latest edition included advice about how to get kids involved in making pancakes on Shrove Tuesday – among the 10 tips was the indispensable ‘Double check the hob is off when you’ve finished cooking’ and ‘Don’t cook after drinking alcohol’. Oh please!, the frozen pizza industry would be decimated if the latter were ever the case!
We were also gratified to read that the description ‘ look injured, are very small, or lethargic’ did not apply to some Wirral Council senior managers we could name , but to lost hedgehogs.
As you know we’ve reported on problems with Wirral View’s distribution from the word get go :
However Wirral Council’s own lost hedgehog , head of communications Kev MacCallum, appears to be still in denial about the ongoing situation.
A Freedom of Information request made by the wonderfully named Birgitta Kuhlmann-Muller following the publication of the first edition of Wirral View, asked the following pertinent questions:
1. How you make sure to fulfil your statement on your own website that
“The publication will reach every household and business in Wirral “?
2. Which kind of distribution method did you use for the first edition?
3. How many households were directly served with a publication through the letter box in each ward ( please list each ward in Wirral)
4. What were the distribution costs for each ward and in total?
5. How much income was generated from adverts?
6. What were the overall expenses for printing, design etc.?
As you can see from the subsequent response from Wirral Council and further annotations by Ms Kuhlmann -Muller the problems with distribution persist:
‘Contrary to your statement that 8 of 10 households got the Wirral view delivered through their letter boxes, I have heard of not a single household in West Kirby who had received theirs.
The Wirral view was stacked in libraries but not delivered to households.’
And therein lies the problem. When Wirral Council make a hyperbolic claim that Wirral View ‘will reach every household and business in Wirral’ they (and the company from Liverpool they’ve hired) need to DELIVER -in both senses of the word. No wonder they can’t get any advertising when local businesses must know that an advert would be a waste of money as the newspaper’s reach seems to be variable at best and negligible at worst.
It is not good enough (as the above picture sent in by one of our readers illustrates) that the distribution company is just dumping thousands of copies of Wirral View in libraries,shops and public venues and hoping that someone has an urgent need to read about pancakes and hedgehogs (and whilst at Leaky Towers we love them both – believe us they don’t do anything for our so called ‘information deficit’!)
And so with threats of government intervention and calls to cull the rag we at Leaky Towers say it’s time to put Wirral View out of its (and our) misery. Perhaps then the council can spend the money on something more useful like yet more overpaid and incompetent policy wonks!